Target Audience Feedback

In order to decide which one of our potential openings would be the best opening for our specific target audience we had to conduct a survey in order to see which was the most preferred opening. Research into the target audience is very important as it will have a large impact upon release. If a distributor does not research into the target audience then the film might not be as successful as it won't satisfy the audience. Audience research is very helpful as it can also supply you with more ideas which will only help your media production. During this task we created a simple survey which asked which of our three potential openings our target audience and our findings are shown above. We found this very useful as it provided us with an insight as to what the target audience would like to see in our horror opening. However, in order to gain a more accurate representation of what the audience would like to see we could have used a larger sample size to gain more opinions and more improvements.