Research Into Target Audience: Pen Portrait

The task we were given was to show what he had in mind as to what a target audience member would be and specific features about them, we also had to identify features of their personality. The only requirements we had to meet was that they were above the age of 15 because that is the certificate for our film opening.

This task would help our group in regards of what we would need to insert into the opening to make appropriate for the target audience and make it the most exciting for the audience. If we don't conduct this process then we would be making our film opening blindly and not having guidelines for the end product. By completing this task we ensure that we maximise the possibility of it being the best for the target audience. Completing the task also made us realise that some of our existing ideas may not be suitable as they would not be likely to entertain the target audience we have identified.